Tag: book
Nudge Book and User-Website Interactions
June 18th, 2009, Comments Off
I have been reading the book Nudge: Improving Decisions About Health, Wealth and Happiness recently.
The book talks about how “choice architects” can make small changes to the way choices are presented (in every day life) and have a huge impact on the choices that people make.
What I found particularly interesting is how many [...]
