Tag: conversion rates
Is your conversion rate good?
July 11th, 2009, Comments Off
Something I have been asked a few times by online retailers is, “how does my conversion rate compare to others in my industry?“. Speaking to one online retailer a few weeks ago, they specifically mentioned having access to lots of data from Google analytics, but they have no idea if they are doing better or [...]
Nudge Book and User-Website Interactions
June 18th, 2009, Comments Off
I have been reading the book Nudge: Improving Decisions About Health, Wealth and Happiness recently.
The book talks about how “choice architects” can make small changes to the way choices are presented (in every day life) and have a huge impact on the choices that people make.
What I found particularly interesting is how many [...]
